A market study researched by technavio on the global latex mattress market estimates the market to grow at a compound annual growth rate (CAGR) of nearly 12% in the period 2019-2023. As consumers become more conscious of their choice and start using eco-friendly products owing to less environment disturbance, it is boosting the latex mattress market. The latex used in these mattresses is produced from the sap of rubber trees named Hevea Brasiliensis and made into comfortable solid latex foam, the whole process includes natural biodegradable ingredients.
Morning owl is a brand which uses organic latex of rubber trees from lush forests of Kerala, India. Kerala is known to have rubber trees in abundance. The latex used in our mattresses is carefully hand tapped by us which doesn’t harm the growth of the trees. Morning owl latex is ECO-INSTITUT and OEKO-TEX standard 100% certified natural. According to studies, only 45% of people in the given age of 18-34 years are able to attain more than 7 hours of sound sleep at night. Importance of quality mattresses that induce a comfortable and supportive sleep is being recognized by the world.
Let’s understand more on why the world is heading towards organic latex mattress:
Proper support for spine and aids good posture
Latex mattress is extremely accommodating to the body and its natural material promotes good cushioning while we sleep. It has the ability to hold its natural shape while also perfectly supporting curvature of the body. Latex mattress is completely hypoallergenic; it prevents dust mites, mold, mildew and bacteria without extra added chemicals. This makes latex mattresses highly suitable for even newborn babies.
Good air circulation and breathability in humid temperature
Latex has an open-cell natural structure which provides optimal air circulation. Among any other mattresses, latex is known to be the coolest which provides excellent breathability during hot and humid climates such as that of many parts of South and Southeast Asia. Moreover, Morning owl implements pin-core technology in our mattresses that greatly enhances the quality of sleep. Comfortable sleeping temperature is proven to be one of the most important factors of getting a good night sleep.
Recommended by professionals as the best choice
Latex mattresses have accurate body pressure distribution properties. It does not transmit pressure from one side of the bed to the other so that if you have kids or a partner who moves around a lot, it won’t affect your body. The material aids patients who have spine issues, back and shoulder aches and continuous stress in their muscles in maintaining firm position while sleeping. Latex mattress is the first recommendation to them by health professionals such as physiotherapists and chiropractors.
Durability and effieciency
The most important feature of the latex mattress is its durability and efficiency. When you switch your mattress to latex material you can be free from the hassle of worrying about the quality of it for a long time. Morning owl ensures 15 years of warranty on all mattresses.
Pain relieving
Latex mattress gives light contouring to the body that provides pressure relief near the joints and lower back region. Latex mattress also prevents baroreceptors in muscles from contracting so that the blood flow in body remains properly regulated.
